Joseph J. Lawless O.D. graduated with honors in 1980 from Ferris State College of Optometry. He did his undergraduate studies at Central Michigan University where he was a biology major and a psychology minor. Since graduation, Dr. Lawless has completed extensive post- graduate training in the fields of visual processing and vision therapy.

Dr. Joseph Lawless began his optometric career in New Baltimore in 1981, where the focus of his practice is on complete family eye care, including premium quality frames and lenses, specialty contact lens fittings, vision therapy, and laser vision co-management. As the father of two children, children's vision problems are a very important part of his clinical optometric practice. Dr. Lawless has been the director of the V.I.P. in New Baltimore since 1993.

"One of my greatest pleasures is to see the bright shining face of one of our young patients who has just discovered the joy of reading, or has just received their first 'Great Job!' on a piece of homework - or maybe for the first time in their young life has had the pleasure of Mom or Dad sincerely saying: 'I'm proud of you'!"